Polynesian recording artist George “Fiji” Veikoso is one of the most original and dynamic entertainers the Pacific Rim has produced who continues to be one of the most influential artists in contemporary Island Reggae music. Since leaving his Fijian island homeland and settling in Hawaii at the age of 14, Fiji’s golden voice and expansive musical repertoire have launched him onto the world stage as a pioneer of the Lost Coast Sound. Since his 1994 album debut, “Evolution” to 2010’s digital only release “Fiji EP,” Fiji’s musical output has earned him numerous industry accolades and awards such as Hawaii’s Na’Hoku Hanohano Award for “Male Vocalist of the Year,” “Favorite Entertainer of the Year” and “People’s Choice Award.” Fiji’s collaboration on the “Island Warriors” compilation album earned a Grammy-nomination for Best Reggae Album, an accomplishment that only a few Hawaii-based artists have achieved. With his most recent double CD release this year, “Fiji: 50th State of Mind” has upheld these achievements and encompassed the sounds of the Polynesian culture. Fiji’s island-roots inspired grooves have also earned him a place in popular television and film. He co-wrote the theme song for “Baywatch Hawaii,” appeared as an actor in the film “Blue Crush” and performed on the “Live with Emeril Lagasse” cooking show. Additionally, his fan base and concert performances span from the Pacific Rim, the Continental USA, Japan, Australia, Jamaica, with new territories and international locales in the near future. Fiji has shared the stage with many of Hawaii’s top entertainers along with national recording artists: Gladys Knight, Aaron Neville, Beres Hammond, Damian Jr. Gong Marley, Ziggy Marley, Kymani Marley, Steel Pulse, Maxi Priest and Inner Circle to name a few. There seems to be no signs of resting on his laurels. These days Fiji continues to evolve both as a performer and as an ambassador for island reggae music. As a Polynesian artist, he is a beacon of inspiration with years of music wisdom, recognizable energy and remarkable personality; truly a standard for all artists and lovers of the Island music genre. Newcomers to Fiji’s music will instantly embrace his smooth voice and exotic melting pot of sounds, an epic, musical journey from the center of the Pacific to the rest of the world.